Hotel and Apartments Bukowy Park
Hotel Bukowy Park is a cosy four-star property located in the charming spa district of Polanica-Zdrój, surrounded by the spa park and greenery. The hotel offers comfortable, elegantly furnished rooms as well as an extensive Wellness & SPA area featuring a swimming pool, jacuzzi, saunas, a salt graduation tower, and wellness treatment rooms. The offer is complemented by a restaurant and intimate conference facilities. Bukowy Park attracts guests looking for relaxation, tranquility, and high-quality service, both leisure travelers and business guests.
Alongside the hotel section, the Bukowy Park Apartments operate as a modern accommodation option aimed primarily at guests seeking more space and longer stays. The apartments feature kitchenettes and lounge areas, making them ideal for family holidays and premium stays. The apartment segment is an important extension of the hotel’s offering, allowing for greater pricing flexibility and better alignment of the offer with different customer profiles.
Challenge: strong seasonality
Despite its many strengths, the property faced challenges typical of the spa and leisure tourism market. Demand seasonality had a clear impact on performance. During periods of high interest, occupancy levels were very strong, but outside the peak season achieving satisfactory results required greater pricing flexibility.
Rate management had previously been handled manually, which was time-consuming and limited the speed of reaction to changing market conditions. With growing competition from both SPA hotels and independent short-term rental apartments, it became necessary to implement a tool that would allow the property to better utilize its potential throughout the year.
Additionally, in the post-pandemic period the market was characterized by high volatility, which required a solution that could provide greater revenue predictability.
Automated Revenue Management: implementation of the proRMS system
- Since: June 2023
- Scope: full automation of Revenue Management for both the hotel and apartments, including dynamic pricing management, automatic data collection and analysis, reporting, pricing recommendations, and support for day-to-day decision-making.
Benefits for the property
- Saving several hours of operational work per week
- Greater flexibility thanks to immediate reaction to market changes
- Revenue stabilization in a volatile market
- Better utilization of both the hotel and apartment segments
- Avoiding late price changes and enabling faster decisions than competitors
Thanks to the implementation of proRMS, the property transitioned to a modern, data-driven revenue management model, significantly improving the effectiveness of pricing decisions. The system provides continuous access to current market data and forecasts, allowing the team to react immediately without time-consuming manual analysis.
Automation of the pricing strategy has also resulted in significant time savings, allowing the team to focus more on strategic initiatives and guest experience. Importantly, the solution has also introduced greater revenue stability even in conditions of fluctuating demand typical of the post-pandemic market. As a result, the hotel and apartments are now able to manage occupancy more effectively while protecting profitability during periods of high demand, without relying on reactive pricing adjustments.
The implementation of proRMS was a very important step for us toward professionalizing revenue management. Thanks to the system, we have real visibility into data, demand forecasts, and pricing recommendations, which allows us to respond more effectively both during the season and outside of it. Automation of analysis and reporting has significantly improved our daily work, and decisions are now more informed and faster. We believe this will help us fully unlock the potential of the hotel and continue delivering the highest standards for our guests.
Olga Kamińska
Director, Hotel Bukowy ParkRead also
Hotel and Apartments Bukowy Park
Hotel Bukowy Park is a cosy four-star property located in the charming spa district of Polanica-Zdrój, surrounded by the spa park and greenery. The hotel offers comfortable, elegantly furnished rooms as well as an extensive Wellness & SPA area featuring a swimming pool, jacuzzi, saunas, a salt graduation tower, and wellness treatment rooms. The offer is complemented by a restaurant and intimate conference facilities. Bukowy Park attracts guests looking for relaxation, tranquility, and high-quality service, both leisure travelers and business guests.
Alongside the hotel section, the Bukowy Park Apartments operate as a modern accommodation option aimed primarily at guests seeking more space and longer stays. The apartments feature kitchenettes and lounge areas, making them ideal for family holidays and premium stays. The apartment segment is an important extension of the hotel’s offering, allowing for greater pricing flexibility and better alignment of the offer with different customer profiles.
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