Art Hotel Wrocław
Art Hotel Wrocław is a boutique, four-star property located in the very heart of Wrocław, close to the Old Town Market Square. The hotel offers 80 comfortable and elegantly designed rooms and suites, featuring subtle and distinctive interiors, as well as intimate conference and banquet facilities and a charming restaurant with an excellent menu based on regional products. The property attracts both leisure and business guests. Thanks to its prime location and appealing design, the hotel operates successfully throughout the year.
Challenge: rapid demand changes
Wrocław is a dynamically developing hotel market, with many branded and independent properties competing side by side. This results in increased pressure on pricing, promotions, and guest expectations. The team did not want to lose revenue due to limited ability to respond quickly to fluctuating demand.
In city hotels—especially boutique properties—demand can change rapidly (e.g. weekends, city events, trade fairs). Without a properly automated Revenue Management System (RMS), it can be difficult to maximize both occupancy and ADR.
Automated Revenue Management: implementation of the proRMS system
- Since: September 2024
- Scope: Revenue management processes were optimized through the implementation of solutions that eliminated manual work and intuition-based decision-making.
Performance comparison: 2025 vs. 2024
- +12,72% occupancy
- + 9,79% increase in Average Daily Rate (ADR)
- + 23,24% increase in total revenue (REV)
After implementing proRMS, the hotel attracted significantly more guests by utilizing available rooms more effectively, while also improving the average room rate—thereby increasing the unit value of sales. Revenue per Available Room (RevPAR) increased as a result of the synergy between higher occupancy and a stronger ADR. This growth clearly indicates a substantial improvement in the hotel’s revenue efficiency.
The decision to implement the proRMS system was crucial for the further development of our property. The implementation process itself ran exceptionally smoothly. From the very beginning, the Qualpro team demonstrated a deep understanding of our needs and the specific characteristics of the Wrocław market. Communication was fast, clear, and truly partnership-based, with each implementation stage delivered according to the agreed schedule. The introduction of proRMS has taken our revenue management to the next level. Instead of time-consuming analyses, we now receive fast and accurate pricing recommendations based on data.
Agnieszka Radzikowska
General Manager Art Hotel WrocławRead also
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