APR represents the average publicly visible room rate across all distribution channels and
summarizes how a hotel is positioned price-wise in the market.
Why it matters:
APR helps identify rate parity issues, channel undercutting, and inconsistencies between
brand.com and third-party platforms.
Practical use:
Revenue teams regularly audit APR across OTAs and direct channels to ensure consistent public
pricing.
Real-life examples:
An OTA displays a lower public rate than the hotel website, causing guests to distrust direct
booking and increasing commission costs
