{"id":1659,"date":"2026-02-09T10:45:17","date_gmt":"2026-02-09T09:45:17","guid":{"rendered":"https:\/\/qualpro.co\/?post_type=slownik&#038;p=1659"},"modified":"2026-02-09T10:45:20","modified_gmt":"2026-02-09T09:45:20","slug":"adr-average-daily-rate","status":"publish","type":"slownik","link":"https:\/\/qualpro.co\/en\/dictionary\/adr-average-daily-rate\/","title":{"rendered":"ADR (Average Daily Rate)"},"content":{"rendered":"\n<p>ADR measures the average revenue earned per occupied room and summarizes how effectively a<br>hotel converts demand into room revenue through pricing. It reflects pricing power, brand<br>positioning, and rate discipline.<br>Why it matters:<br>ADR helps distinguish whether revenue growth comes from higher prices or simply from higher<br>occupancy. It is a core indicator of pricing strategy quality.<br>Practical use:<br>Revenue teams monitor ADR daily and adjust rates based on demand patterns, competitor<br>pricing, and booking pace.<br>Real-life examples:<br>During a citywide event, a hotel may accept slightly lower occupancy but push ADR significantly<br>higher, resulting in greater total room revenue and profit than selling out at discounted rates.<\/p>\n","protected":false},"template":"","class_list":["post-1659","slownik","type-slownik","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/slownik\/1659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/slownik"}],"about":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/types\/slownik"}],"wp:attachment":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/media?parent=1659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}