{"id":1663,"date":"2026-02-09T10:50:24","date_gmt":"2026-02-09T09:50:24","guid":{"rendered":"https:\/\/qualpro.co\/?post_type=slownik&#038;p=1663"},"modified":"2026-02-09T10:50:30","modified_gmt":"2026-02-09T09:50:30","slug":"apr-average-published-rate","status":"publish","type":"slownik","link":"https:\/\/qualpro.co\/en\/dictionary\/apr-average-published-rate\/","title":{"rendered":"APR (Average Published Rate)"},"content":{"rendered":"\n<p>APR represents the average publicly visible room rate across all distribution channels and<br>summarizes how a hotel is positioned price-wise in the market.<br>Why it matters:<br>APR helps identify rate parity issues, channel undercutting, and inconsistencies between<br>brand.com and third-party platforms.<br>Practical use:<br>Revenue teams regularly audit APR across OTAs and direct channels to ensure consistent public<br>pricing.<\/p>\n\n\n\n<p>Real-life examples:<br>An OTA displays a lower public rate than the hotel website, causing guests to distrust direct<br>booking and increasing commission costs<\/p>\n","protected":false},"template":"","class_list":["post-1663","slownik","type-slownik","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/slownik\/1663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/slownik"}],"about":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/types\/slownik"}],"wp:attachment":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/media?parent=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}