{"id":1670,"date":"2026-02-09T12:58:42","date_gmt":"2026-02-09T11:58:42","guid":{"rendered":"https:\/\/qualpro.co\/?post_type=slownik&#038;p=1670"},"modified":"2026-02-09T12:58:49","modified_gmt":"2026-02-09T11:58:49","slug":"channel-mix","status":"publish","type":"slownik","link":"https:\/\/qualpro.co\/en\/dictionary\/channel-mix\/","title":{"rendered":"Channel Mix"},"content":{"rendered":"\n<p>Channel mix describes the distribution of bookings across different sales channels and<br>summarizes the structure of hotel demand.<\/p>\n\n\n\n<p>Why it matters:<br>Different channels carry different costs, making channel mix a key driver of net profitability.<br>Practical use:<br>Hotels actively shift demand toward direct channels to reduce commission costs.<br>Real-life examples:<br>A hotel with strong revenue growth sees declining profit due to excessive dependence on high-<br>commission OTAs.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"template":"","class_list":["post-1670","slownik","type-slownik","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/slownik\/1670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/slownik"}],"about":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/types\/slownik"}],"wp:attachment":[{"href":"https:\/\/qualpro.co\/en\/wp-json\/wp\/v2\/media?parent=1670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}