How is proRMS different from other solutions?
Owing to the shared configuration, users have impact on the operation of system algorithms and can adjust their operation to the individual hotel policy.
The system gives an opportunity to define various strategies by seasonality, specific days of the week, duration of stay or lead-time.
Ease of use
proRMS is a complex analytical system. This system is also very intuitive to use and adapted to varied level of user skills.
The system allows to build any comparisons or reports using intuitive drag&drop tools. The user can also configure its layout, access and automatic e-mail sending as the Microsoft Excel file.
System operation is adopted in accordance with a given facility or hotel network. Using proRMS adapters, it can connect with any data source. Openness of algorithms, report wizards give our solution unprecedented flexibility, when compared to other RMS solutions.
You can find solutions offered by proRMS in other system available on the market. It is often the case that a functionality of competitive systems is part of the module offered by proRMS.
Depth of analyses
proRMS is not just a price optimiser and set of ready-to-use indicators and reports. These are also tools which allow to conduct in-depth analyses related to the behaviour of competitors, clients, individual segments, outlets and many other factors, which facilitate making right business decisions.
Active competition monitoring
proRMS examines not only price changes of competitors, but primarily interprets price-related actions of individual hotels by: competitiveness weight or determining critical differences. Flexibility of compset selection and building multiple sets increases the accuracy of interpreting competitors’ actions.
Interpreting of local events
The system automatically gets the information on local events from various services, classifies them and interprets them in algorithms. The user can also add own events and define their influence. Dependent on the adopted strategy, various events or factors will have impact on the reservation status and recommendations.
Many competitive price optimizers are based only on the occupancy interval. ProRMS strives to understand the dynamics of changing occupancy by correlation with other factors, such as weather, events or other variables significant for the location of given hotel. In addition to positioning in relation to competitors, proRMS interprets the influence of price changes of specific hotels by setting the competitiveness weight, determining tolerance intervals in order to no exceed critical differences.
Price recommendation is not a final effect of revenue optimisation, but lots of systems ends the journey with this step. It’s a small puzzle of the jigsaw, as the dynamic price is one of forms of restriction itself, and just of one segment. The optimisation starts if the system understands profitability of other segments. proRMS understands and performs valuations in a continuous and dynamic manner to assess which of them should be limited with other forms of restrictions. The entirety can’t function properly without an accurate forecast. Based on it we build proper reference points, and we are able to estimate accurate and correct deferral costs, that is the potentially lost profit.