Guest segmentation groups guests by behavior or value.
Why it matters:
Supports targeted pricing and offers.
Practical use:
Personalized promotions.
Real-life examples:
Returning guests receive tailored packages.
Guest Segmentation
Read also
R
- Rate Parity
- Restrictions
- Revenue Forecast
- Revenue Manager
- Revenue Mix
- RevID (Revenue Identification)
- RevPAG (Revenue per Available Guest)
- RevPAR (Revenue per Available Room)
- RevPOR (Revenue per Occupied Room)
- RFI (Request for Information)
- RFP (Request for Proposal)
- RMS (Revenue Management System)
- ROI (Return on Investment)
- Rooms Occupied
