CTA (Close to Arrival)

CTA is a restriction that prevents guests from arriving on a specific date while still allowing
stays that include that date.
Why it matters:
CTA protects high-demand arrival days from low-value short stays.
Practical use:
Revenue teams apply CTA during peak events to maximize revenue quality.
Real-life examples:
CTA blocks one-night stays on the event arrival day while allowing multi-night bookings
spanning the date.