Direct Booking

A direct booking is a reservation made directly with the hotel, without third-party
intermediaries such as OTAs.
Why it matters:
Direct bookings deliver higher net revenue, stronger guest relationships, and better access to
customer data.
Practical use:
Hotels promote direct bookings with value-added benefits rather than price discounts.
Real-life examples:
Offering free parking or breakfast for direct bookings shifts demand away from OTAs without
breaking rate parity.