GOPPAR measures gross operating profit divided by total available rooms, focusing on profit
efficiency.
Why it matters:
It highlights cost efficiency and profitability beyond revenue metrics.
Practical use:
Owners benchmark GOPPAR across properties.
Real-life examples:
Two hotels have identical RevPAR, but the one with lower labor costs delivers higher GOPPAR.
GOPPAR (Gross Operating Profit per Available Room)
Read also
R
- Rate Parity
- Restrictions
- Revenue Forecast
- Revenue Manager
- Revenue Mix
- RevID (Revenue Identification)
- RevPAG (Revenue per Available Guest)
- RevPAR (Revenue per Available Room)
- RevPOR (Revenue per Occupied Room)
- RFI (Request for Information)
- RFP (Request for Proposal)
- RMS (Revenue Management System)
- ROI (Return on Investment)
- Rooms Occupied
