ROIBOS is a startup in the tourism sector, and it is revolutionizing and redefining the sector. Roibos is the hotel distribution marketplace that allows hotels connect directly with over 35,000 travel operators around the world, efficiently and without...

Nowadays hotels are doing their best to attract guests and fight off competition. The pandemic has made everything even worse. That is why hotels are trying to compete by creating unique guest experience. Planning this must be based on deep analyses as well as careful...

On 23 February 2021, we took part in an online event “ITH LAB Virtual Showroom of Hotel Innovations” organized by the Spanish Instituto Tecnologico Hotelero (the Technological Institute of Hospitality). The main goal was to show technological solutions that support...

Although the hospitality industry was virtually paralyzed for months, both sides – the supply side and the demand side – know that this situation can’t and won’t stay like this forever. Every nightmare finally ends and things go back to normal. However, people from...

Nowadays there are many factors which affect the hospitality industry. Hoteliers need to monitor the macro perspective: the world economy, international relationships, global events, transportation and travelling trends and any channels that their hotels use to...

Revenue Managers used to deal with data analysis. Their role was often misunderstood, and they stayed out of the spotlight. Even Michał Forysiak, our current CEO and previously a long-time Revenue Manager, spent most of his working hours alone in a glass office...

We are publishing this article on 11 November which is also the Polish National Independence Day. However, we can’t celebrate properly while being affected by the COVID-19 pandemic. The hotel industry probably suffered the most due to this crisis. The newly introduced...